CORT
CUNNINGHAM
CORT
CUNNINGHAM
Creative Director, Copywriter, Content Designer
Creative Director, Copywriter, Content Designer
Multidisciplinary creative based in New York. Leading creative innovation and copy practices for category-defining brands and digital agencies. Writing and developing conceptual, narrative-driven work for web, product, and brand.
Contact me | Let's connect
Multidisciplinary creative based in New York. Leading creative innovation and copy practices for category-defining brands and digital agencies. Writing and developing conceptual, narrative-driven work for web, product, and brand.
Contact me | Let's connect
Building product desire through emotive, meaningful copy in harmony with design and motion.
Building product desire through emotive, meaningful copy
in harmony with design and motion.
Working with design-led brands to define their voice and craft compelling product narratives and feature stories.
Working with design-led brands to define their voice and craft compelling product narratives and feature stories.
Highlighting product & feature benefits with specificity and real-life context to spark exploration.
Highlighting product & feature benefits with specificity
and real-life context to spark exploration.
HI, I'M CORT
HI, I'M CORT
Over 20 years into a career that started in advertising and branding, led to copy and strategy for all things digital, and arrived at copywriting and creative direction for startups, global brands, and agencies, I'm a creative hybrid who can flex.
Whether it's producing the first-ever brand campaign for Booking.com to spotlight the delight of a well-booked stay (Booking.yeah!), leading the rebrand of OpenTable to share the magic of what takes place around the table for restaurateurs and patrons (The table is just the start), crafting the brand strategies and verbal identities for Abridge AI (Here for the conversation), Seated (Your ticket to who's live), Skipr (To and from. And any route between.), and Walmart InHome (Delivering more want-to-dos), creating the voice for Cowboy Bikes and creating content across any channel you can think of, or launching new products and categories while developing the product & content design practice at Hims & Hers, I'm driven by creative opportunities where I can make an impact through great work and the right words.
Over 20 years into a career that started in advertising and branding, led to copy and strategy for all things digital, and arrived at copywriting and creative direction for startups, global brands, and agencies, I'm a creative hybrid who can flex.
Whether it's producing the first-ever brand campaign for Booking.com to spotlight the delight of a well-booked stay (Booking.yeah!), leading the rebrand of OpenTable to share the magic of what takes place around the table for restaurateurs and patrons (The table is just the start), crafting the brand strategies and verbal identities for Abridge AI (Here for the conversation), Seated (Your ticket to who's live), Skipr (To and from. And any route between.), and Walmart InHome (Delivering more want-to-dos), creating the voice for Cowboy Bikes and creating content across any channel you can think of, or launching new products and categories while developing the product & content design practice at Hims & Hers, I'm driven by creative opportunities where I can make an impact through great work and the right words.
Launching new categories and products in the modern healthcare space across the entire end-to-end customer experience.
Launching new categories and products in modern healthcare across the entire end-to-end customer experience.
Writing a bowl builder purchase flow, product merchandising & naming, and topic-based landing pages for new dog longevity brand Golden Child.
Writing a bowl builder purchase flow, product merchandising & naming, and topic-based landing pages.
Telling the stories of chefs, restaurateurs and patrons to establish OpenTable's top place in hospitality.
Telling the stories of chefs, restaurateurs and patrons to establish OpenTable's top place in hospitality.
Developing a brand strategy, voice and site for music ticketing marketplace Seated, speaking to fans and artists.
Developing a brand strategy, voice and site for music ticketing marketplace Seated, speaking to fans and artists.
Pitching a 360° campaign for Lifetime Fitness and their NYC launch.
Pitching a 360° campaign for Lifetime Fitness and their
NYC launch.
Writing site, product and editorial copy for a travel planning upstart.
Writing site, product and editorial copy for a travel planning upstart.
SOMETIMES IT JUST CLICKS
SOMETIMES IT JUST CLICKS
None of this work would have been possible without the incredible designers I've been lucky to partner with, alongside specialists bringing the heat in dev, 3D, motion, film, photography, graphics and data science, garnering nods from Awwwards, RedDot, Webby and FWA Awards.
I'm passionate about developing strong narratives, bold points of view and layered experiences across digital and physical environments. Led by insight, intuition and ideas, I feel at home working with a range of styles, voices and tones. I've lived in 5 different cities in the U.S. and Europe. New York is currently my home base.
None of this work would have been possible without the incredible designers I've been lucky to partner with, alongside specialists bringing the heat in dev, 3D, motion, film, photography, graphics and data science, garnering nods from Awwwards, RedDot, Webby and FWA Awards.
I'm passionate about developing strong narratives, bold points of view and layered experiences across digital and physical environments. Led by insight, intuition and ideas, I feel at home working with a range of styles, voices and tones. I've lived in 5 different cities in the U.S. and Europe. New York is currently my home base.
U.S. teaser site to capture leads in a Cowboy way, giving people a glimpse of the e-bike's moves across the States. Awwwards Site of the Day.
U.S. teaser site to capture leads in a Cowboy way, giving people a glimpse of the e-bike's moves across the States. Awwwards Site of the Day.
Writing across the connected ecosystem, naming products & features, and storytelling about the technology that fuels the experience.
Writing across the connected ecosystem, naming products & features, and storytelling about the technology that fuels the experience.
WE'RE IN THIS TOGETHER
WE'RE IN THIS TOGETHER
A brand is nothing without a thriving community who embraces the product and the mission. I love bringing people together through the brand to spark shared interest, participation and some healthy competition too. The community is a source of insight and story so it's with great interest I interview customers and share their stories, read how they talk about the brand and product, and hear whether the creative we've made resonates with them.
The best feedback I'll always remember were Cowboy riders periodically asking the product team, "Who writes those fun messages in the app? A dose of wit, dark humor or a little mind break tied to what's going on around you? Yep, that's me.
A brand is nothing without a thriving community who embraces the product and the mission. I love bringing people together through the brand to spark shared interest, participation and some healthy competition too. The community is a source of insight and story so it's with great interest I interview customers and share their stories, read how they talk about the brand and product, and hear whether the creative we've made resonates with them.
The best feedback I'll always remember were Cowboy riders periodically asking the product team, "Who writes those fun messages in the app? A dose of wit, dark humor or a little mind break tied to what's going on around you? Yep, that's me.
Building community for brands and telling the stories of fearless people going their own way.
Building community for brands and telling the stories of fearless people going their own way.
Hosting community events and annoucing retail store openings.
Hosting community events and annoucing retail
store openings.
Prompting community participation and marking major milestones.
Prompting community participation and marking
major milestones.
Designing and promoting community challenges, rewards programs, and pop-up events.
Designing and promoting community challenges, rewards programs, and pop-up events.
Garnering crowdfunding from the community and encouraging participation in the mission.
Garnering crowdfunding from the community and encouraging participation in the mission.
IT'S ALL CONNECTED
IT'S ALL CONNECTED
If you're someone looking for a creative writer with a big picture perspective, an obsession with details, and deep experience across a variety of content and media, then you've come to the right place.
Let's create something cool together. Say hello.
In the meantime, you'll find me:
Observing, jotting, reading, writing;
Absorbing sound, music and art in cities and untamed places;
Speaking up for the protection of animals and the environment;
In the pilates studio;
On the road, biking;
Recording sonic samples with my TP-7 field recorder;
In the forest, rewilding my mind;
and wherever else creative opportunity takes me.
If you're someone looking for a creative writer with a big picture perspective, an obsession with details, and deep experience across a variety of content and media, then you've come to the right place.
Let's create something cool together. Say hello.
In the meantime, you'll find me:
Observing, jotting, reading, writing;
Absorbing sound, music and art in cities and untamed places;
Speaking up for the protection of animals and the environment;
In the pilates studio;
On the road, biking;
Recording sonic samples with my TP-7 field recorder;
In the forest, rewilding my mind;
and wherever else creative opportunity takes me.
© Cort Cunningham 2026
Select clients & brands
Abridge AI
Bloomberg Philanthropies
Booking.com
C40 Cities
Cowboy Bikes
Einride
Golden Child
Golf TV
IBM
Next Level Coffee
OpenTable
Priceline
Reuters
Seated
Shortcut
Traces Studio
Visa
Hims & Hers
Walmart InHome
IBM
Next Level Coffee
Open Table
Priceline
Reuters
Seated
Shortcut
Traces Studio
Visa
Walmart InHome