About Me

I'm a multidisciplinary Copywriter and Creative Director from New York, currently living in Berlin. I develop narrative and craft language that creates an instant impact, makes people think and encourages them to explore further. I started out in strategy and then followed my passion as a creative hybrid. I lead creative, brand teams and copy practices for digital agencies and category-defining brands through original creative work that is data-inspired, intuition-led and idea-driven.

I enjoy writing and producing work with a big picture perspective and an obsession with details while calling upon my deep experience across a variety of content and media, including interactive, product, film, photography, campaigns, brand identity & voice, apps, 3D & 2D animation, physical events, data vis and editorial.

I've lived in five different cities and formed creative partnerships with some of the top designers and art directors in the world, building connected, digital-first brands and experiences with a human perspective and voice. I love when we find a certain rhythm and create art that connects with people on a visceral level. When visual and copy work together beautifully, lasting business and brand impact is achieved.



Where to Find Me

Observing, jotting, reading, writing
Absorbing sound, music and art in Berlin
In the Pilates studio
On the road, biking
In the forest, rewilding my mind